We get it. Marketing just isn't your thing. You're more comfortable running numbers than you are running ad campaigns. At least that's how most financial professionals are. Unfortunately, in order for your business (and your bottom line) to grow you must promote it. And promote it effectively.
We understand that you can't afford to waste countless hours a week marketing your business. If you did then when would you actually work for your clients? So each and every minute you spend marketing must be effective and practically guarantee a payoff in attracting and securing a better clientele.
The Importance of Marketing
You offer necessary and valuable services to a large niche market. Every business is required to perform various accounting tasks; every business should closely monitor their numbers in order to maintain (and increase) profitability. But just because you offer stellar services doesn't mean clients will be drawn to your practice like a magnet. They need to know about your services in order to retain them!
But this also means that you shouldn't feel awkward promoting your services to potential clients that would benefit greatly from them. Consider this, would any business owner turn down the offer to save their business money and increase profits? Of course not! You should feel confident that your services enable them to do just that. But what's the most effective way to promote these necessary and valuable services?
Marketing on Steroids
For over 25 years Universal Accounting Center has trained financial professionals like you in small business accounting. In all our years working with accountants, bookkeepers and tax preparers we've come to understand that most don't know how to promote their services to this niche market of small businesses. We do! And not only do we know how to market those services, but we know which strategies and approaches will grow your business to the point where you will become so busy you may just have to start turning clients away - that or consider increasing your staff in order to increase your capacity (and your bottom line!).
To share this priceless information we developed the Universal Practice Builder Program, otherwise known as Marketing on Steroids. Here's just a sampling of what you will gain from enrolling in this phenomenal program:
A guarantee of $30,000 in new annualized billings in only 12 months
The skills to become a Profit Expert for each of your clients
12 marketing strategies that you can implement immediately
A process which can produce 15 to 25 qualified leads per month
3 months of coaching via telephone and Internet
Training on a computerized database tracking program
A presentation DVD to show potential clients
Training to use QuickBooks to attract more clients
Access to a plan proven to help retain clients
Do you see why it's called Marketing on Steroids? You will learn how to increase your billable hours and get the monies you deserve by leveraging your time with techniques proven to get clients, allowing your firm to become the premier service in your area for accounting, bookkeeping (write-up) and tax. Your ability to market your business and network with key community players will promote your practice to those who need and appreciate it most.
The Universal Practice Builder Program will teach you how to use a workshop built around the Universal Business Model (UBM) that will draw business owners in need of your help and services. This model was designed as an effort to qualify and quantify the strategy of growing a well-rounded, profitable business.
Imagine a paradigm shift in business that promotes the accounting profession by encouraging its active role in business. Using Deming's Wisdom Pyramid, the Universal Business Model has clearly become the way to run any business profitably by involving the accounting process. Consider short, medium and long-range goals defined, implemented and managed using nine principles to keep a company "in the BLACK." All this and more will enable you to build your practice.
You probably already know that Intuit's QuickBooks is the accounting software used by more than 80% of small business owners. Mastering this program will enable you to increase your offerings by providing QuickBooks setup and consultation services. QuickBooks Made Profitable will teach you just how to use this program to draw and retain more clients to your accounting, bookkeeping and tax practice. You'll learn how to leverage your time while increasing profits and saving clients money in taxes. Imagine how much this program alone could increase your profitability-and it's all included in the Universal Practice Builder Program.
What will make you the premier accounting, bookkeeping and tax practice in your area? Standing out from your competitors in offering more than the standard services. When you develop a unique selling proposition you go beyond telling potential clients what you do to telling them why you do it. You demonstrate how you stand apart as a Profit Expert, providing unique services guaranteed to improve their businesses.
Of the many proven marketing strategies taught in the Universal Practice Builder Program, you will learn to use seminars that focus on the Universal Business Model and QuickBooks Made Profitable to find clients who need your accounting, bookkeeping and tax services so you can be their Profit Expert.
This 8-DVD professionally mastered course will enable you to advance at your own pace and review key portions of instruction until you feel you have adequately mastered the concepts presented. It will remain a valuable asset to your reference library, enabling you to return to the training again and again as needed.
What Our Students Say about the Universal Practice Builder Program
But please, don't just take our word for it. Read what other graduates are saying about the Universal Practice Builder Program:
UAC is a great company with great staff, teachers & presenters. (Integrity in approach to accountants and businesses. Great knowledge of subject matter and how to market our skills.) I will recommend this to others - I thought the UPB exceeded my expectations. The DVD's and binders are top quality... I was initially attracted to ...the program by the opportunity to have a good income from bookkeeping and accounting. - Vicki G.
UAC is the premier trainer of the accountants of the future. They truly understand how to differentiate their clients from the average accountants. To be honest, I don't want anyone in my area to know about UAC. I think the information provided will truly separate my services from 95% of my competition.-Magnus E.
You guys certainly over-delivered. I now feel extremely confident to be able to sell my profession, knowing that I am truly providing a great value to my clients. - Igor P.
Universal Accounting is out to help accountants and bookkeepers to understand how to market their trade and to help their business clients become profitable. The training and programs are great. The materials and the presentations were very easy to follow and enlightening. All the presenters, the staff were great. It is comforting to know that I have this great company (UAC and staff) to provide support to me if I need it or falter. Thanks for a great job. - Anthony A.
Watch this video to listen to more testimonials.
[Can we insert the testimonial video currently found on the UPB site? http://www.universal-practice-builder.com/register-universal-practice-builder.html]
Wouldn't it be nice to eliminate all risk from professional investments? The UPB Program iron-clad guarantee does just that. If this program works for your business, you stand to see a 17 time return on that initial investment for the cost of this course. If this program doesn't work for your business, you can take advantage of the following guarantee:
Universal Accounting Center's Guarantee
"If, after following the steps of the Universal Practice Builder for 12 months, you do not have an increase of more than $30,000 in annualized billings, then simply return all materials given and we will refund all monies paid."
We have yet to find a university or training program willing to offer this type of guarantee.
Take advantage of this risk-free program. The longer you wait, the more time your potential clients have to find someone else to serve their needs. The more time you will spend spinning your wheels, trying to make your practice profitable. And the more money you will lose. Enroll now and see your practice become more lucrative in a matter of months. Enroll now and see your practice achieve its full potential. Enroll now and become the premier accounting, bookkeeping and tax practice in your area!
This week only Get QuickBooks Made Profitable for free with your UPB purchase
Learn the proven system to build your practice using the Universal Practice Builder™ Workshop. This eight-DVD professionally produced workshop will enable you to learn at the feet of market More...
Product Included
Value
•
Universal Practice Builder Materials
2 Manuals, 8 DVD, 4 CD covering topics like:
Become the Profit and Growth Expert in your area.
Learn how with the UPB training you can produce 15 to 25 leads a month
Advanced Professional Bookkeeping Marketing Techniques
Advanced Professional Tax Marketing Techniques
Training in Phone Marketing, Newsletters, and websites values and benefits.
Tactical goal planning and setting
A "Presentation DVD" to show potential clients
Seminar training for three different instructional courses
Training on how to use a CRM
Training on presentation skills
$2485
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Universal Practice Builders 2 Day Workshop Attendance Fee (Optional and Non-Refundable. Free Promotional Offer)
2 Day Workshop Attendance Fee (Optional and Non-Refundable. The Next Salt Lake City Training will be held August 4 & 5, 2008) There you will have one-on-one access to the masters, where they will provide individual direction in how you can suit this to your personal situation and personality. * Co-workers may also attend for $885 and will receive their own manual for course review. Spouses may attend the LIVE workshop for only $199 and will also receive a set of manuals for study.
$199
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Three Months Coaching (Free Promotional Offer)
3 months of our professional coaching by telephone and online support
$285
•
Five Business Assessments (Free Promotional Offer)
Five 35-40 page reports of the strengths and weaknesses of the business and how these business assessments can be used to attract clients.
With your purchase we will create a custom Web site for your business and host it for you for free for 6 months. Your Web site will become a valuable part of your marketing; in many cases you may only need to refer prospective clients to your site and it will sell your services for you.See Sample
If after following the steps of the Universal Practice Builder for 12 months, you do not have an increase of more than $30,000 in annualized billings, then simply return all materials given and we will refund all monies paid.
We get it. Marketing just isn't your thing. You're more comfortable running numbers than you are running ad campaigns. At least that's how most financial professionals are. Unfortunately, in order for your business (and your bottom line) to grow you must promote it. And promote it effectively. 
For over 25 years Universal Accounting Center has trained financial professionals like you in small business accounting. In all our years working with accountants, bookkeepers and tax preparers we've come to understand that most don't know how to promote their services to this niche market of small businesses. We do! And not only do we know how to market those services, but we know which strategies and approaches will grow your business to the point where you will become so busy you may just have to start turning clients away - that or consider increasing your staff in order to increase your capacity (and your bottom line!).
What will make you the premier accounting, bookkeeping and tax practice in your area? Standing out from your competitors in offering more than the standard services. When you develop a unique selling proposition you go beyond telling potential clients what you do to telling them why you do it. You demonstrate how you stand apart as a Profit Expert, providing unique services guaranteed to improve their businesses.
Order or Ask Questions by Phone 1-800-343-4827
