If you have your own accounting, bookkeeping and tax practice, ask yourself, "Why did I get into this business in the first place?" Money? Maybe so. You wanted to help small businesses? Could be. Let me go way out on a limb and at least guess what you DIDN'T go into this business to do... marketing.

For many of us working in the accounting and tax business, understanding books comes easy to us. Tax laws are well within our grasp. Traditional university education does a great job teaching accounting, especially as it applies to mid-size to large businesses